Ford at the New York International Auto Show in New York City on April 2, 2026.

Danielle DeVries | CNBC

Ford Motor shares have been on a tear the past couple days as buzz around its relationship to energy storage could be setting up the stock to join names in more viral areas of the market.

The stock jumped 6.7% during Thursday's session, a move that comes after a 13% pop in the prior trading day. Prior to those spikes though, the name hadn't moved much this week, being down more than 2% altogether between Monday and Tuesday.

Ford, 5-day

The company had announced Ford Energy earlier this week – a wholly-owned subsidiary that looks to offer battery energy storage systems assembled in the U.S. "for utilities, data centers and large industrial and commercial customers" in the country.

This comes three years after the company said it's going to work with Chinese battery company Contemporary Amperex Technology Co. (CATL) on a $3.5 billion electric vehicle battery plant in Michigan.

While that partnership swiftly drew scrutiny from U.S. lawmakers, this week's announcement spurred discussion among analysts about a U.S. company utilizing technology from a Chinese company. The automaker's formal introduction of Ford Energy is especially timely given the high-stakes summit between President Donald Trump and Chinese President Xi Jinping – where the two sides agreed to establish a more cooperative relationship.

In a note dated Tuesday, Morgan Stanley called the subsidiary an "underappreciated driver" of a path to profitability for its Model e electric vehicles. Now, with Ford's entrance into the energy storage market and its licensing tech from CATL, the firm said there is a "fairly high likelihood" that the automaker will strike energy storage supply agreements with large commercial customers and possibly hyperscalers over the "next few months."

"Energy storage is a new business, but they have the right technology," a team of Morgan Stanley analysts led by Andrew Percoco wrote in the note. "With an increasingly complex geopolitical environment – particularly around tariffs and evolving regulations related to foreign entities – we see this as an opportunity for Ford to deploy capital into a strategic growth area with a structure that preserves operational control and regulatory alignment."

Those comments lit the fuse for the stock's surge on Wednesday, in which it significantly outperformed the broader market. That day, the S&P 500 rose about 0.6%.

Barclays' Dan Levy wrote in a Thursday note that Wednesday's trading action in the stock highlights its ability to "occasionally tap into the 'meme spirits' of the market."

The stock's jump in the previous session likely paints Ford as "a hidden data center beneficiary," Levy said. "While this move arguably wasn't rational on the surface (with much still for Ford to prove), in the context of the market's excitement over AI/data centers, the move makes sense."

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